JUNGHEINRICH

■Brief — Make an industrial fleet feel premium and shareable — without a photo shoot.

Turning heavy machinery into a character.

Forklifts don't usually trend. The challenge: make an industrial fleet feel premium, alive and shareable — without a single day of on-site photography.

We built a photoreal CGI world around the machines: electric forklifts staged like hero products in high-tech labs, engineers assembling "cyborg" units, warehouses shot with cinematic depth, and a brand mascot to carry the story. Every frame rendered — nothing photographed.

From spec sheet to story.

Alongside the hero CGI, we produced a full content system — print campaign, product banners, event visuals and gamified social pieces — turning a product catalogue into a campaign people actually engage with.

Beyond the campaign, we built the visual identity for the brand's wider Russian ecosystem — JHLIFT, JHShop, JHRobots and JHTOYS — a consistent system across every sub-brand.

Outcome — a coherent, ownable visual language for the brand across product, campaign and social — staged in worlds no physical shoot could reach.