DUB

■Brief — Make household detergent read as couture.

A detergent that belongs on a shelf you admire.

Laundry care is a sea of sameness. The ambition: give Dubrovskaya a bottle so distinctive it reads as design object, not chore — something a buyer would leave out on the counter, not hide under the sink.

We explored a bold structural language — transparent, architectural bottles on their own castors — a "db" monogram system, and premium finishes from crystal-clear to gold, each rendered in photoreal CGI for pitch and production.

Outcome — a concept and packaging system that turns a commodity into a premium brand — delivered as a full pitch deck with photoreal CGI, ready for production.