CIPR 2025

■Brief — Give a tech forum a spectacle the whole city talks about.

A robot the size of a building.

CIPR is one of the country's flagship technology forums. To announce it we built a FOOH (fake-out-of-home) film: a colossal chrome android rising beside the exhibition centre, dwarfing the crowd and unfolding the forum's green branding across the facade — "Цифровая промышленность России."

Real plates of the venue and passers-by were fused with a fully CGI giant, matched to the light, ground and scale of the location so it reads as if it were genuinely there — the kind of scroll-stopping moment that travels across social on its own.

Outcome — a single hero visual that carried the forum across social, LED and the pavilion facade — turning a B2B tech event into a piece of city-scale spectacle.